Business Model Brain Snack: Revenue Models and Pricing Strategies

How to monetize your product or service is a critical and difficult question, especially for increasingly digital business models. Today we explore how to develop monetization logics by combining pricing strategies and revenue models. Photo by Thought Catalog on Unsplash Unfortunately, many people…


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Business Model Brain Snack: Advertising

Every time you open Facebook or other social media websites, you probably notice a large amount of ads that are displayed. With these small “announcements” Facebook and Google generated more than half of all U.S digital ad revenue in 2017! Reason enough for us to explore the advertising revenue…


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Business Model Brain Snack: Multi-sided Platform

Think about readers and advertisers in the newspaper Metro or searchers and advertisers on Google, do you see the pattern? They are connected on a Multi-sided platform, a powerful business model pattern in which two customers are the product of each other. But what is exactly happening on a…


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Business Model Brain Snack: Crowdsourcing

Who hasn’t heard about the ‘power of the crowd’? But what does that mean? Today’s business model brain snack digs into crowdsourcing. What we can already say now: regardless of size or industry, crowdsourcing and co-creation are great tools to create value in the digital era. Photo by William…


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Business Model Brain Snack: Open Innovation

In light of increasing complexity, decreasing product life cycles, and fast market change, what is one of the most cost-effective ways to innovate? Open innovation! Open innovation is a process business model pattern that enables cost reduction and accelerates time to market while creating novel…


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Business Model Brain Snack: Dial down features

What is the best-kept secret to market disruption? Is innovation enough? Dial down features is one of the most common customer business model patterns, responsible for the success of industry leaders such as eBay, Uber, and Airbnb. How? Forget the classic engineering perspective. It is not about…


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Business Model Brain Snack: Pay with data

What do you know about the $21B location data economy? Did you know that location data companies pay 0,5–2 cents per user per month? Pay with data is one of the most revolutionary digital revenue models. How? Apps are at the center of this new economy. The mobile location industry started as a way…


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Business Model Brain Snacks: Pay-per-use

Welcome to the first edition of the Business Model Brain Snacks! In this series, we introduce new concepts around business modeling, such as novel business models, ways to transform your business model, and methods to scale your business. If you like this content, please follow us and share this…


Disruptive Innovation Value Proposition

Increasing the value of your disruptive innovation

If you have a disruptive innovation and a sound value proposition, why would your sales still not be as high as expected? This is what often happens to the most innovative solutions. Consider the example of electric vehicles (EVs). Car firms still seem to struggle to break into the mainstream…


value proposition, customer value, customer

Creating customer value

The value proposition is all about creating customer value. But how do you do this? A value proposition describes why a customer should buy a product or service. In fact, it should target a very well-defined customer segment and convince potential customers that the product or service will add…