Business Model Brain Snack: Open Innovation
March 11, 2019
In light of increasing complexity, decreasing product life cycles, and fast market…
Business Model Brain Snack: Dial down features
March 4, 2019
What is the best-kept secret to market disruption? Is innovation enough? Dial down…
Business Model Brain Snack: Pay with data
February 25, 2019
What do you know about the $21B location data economy? Did you know that location data…
Business Model Brain Snacks: Pay-per-use
February 18, 2019
Welcome to the first edition of the Business Model Brain Snacks! In this series, we…
Increasing the value of your disruptive innovation
December 19, 2018
If you have a disruptive innovation and a sound value proposition, why would your sales…
December 17, 2018
The value proposition is all about creating customer value. But how do you do this? A…
December 14, 2018
To estimate the size of your beachhead market you must consider the various subsets of a…
December 13, 2018
Once you have identified your beachhead market, you dive into it for a detailed analysis…
December 10, 2018
Beachhead strategies have proven their success since the Allies’ D-Day invasion of…
December 7, 2018
Market segmentation is the process of exploring the world of potential market…