value proposition, customer value, customer

Creating customer value


The value proposition is all about creating customer value. But how do you do this? A…

customers, tam sam som, beachhead market, main customers

Sizing your beachhead market


To estimate the size of your beachhead market you must consider the various subsets of a…

end user, primary market research, end user profile

Who is your End User?


Once you have identified your beachhead market, you dive into it for a detailed analysis…

focus, beachhead market, beachhead, strategy, positive cash flow

Your beachhead market


Beachhead strategies have proven their success since the Allies’ D-Day invasion of…

market segmentation, customer feedback, feedback, narrowing, analysis, market analysis

Market segmentation


Market segmentation is the process of exploring the world of potential market…

know your customer, end user, decision-making unit

Know your customer


Once you have figured out your strategic business plan, you dive into it for a detailed…

strategic business plan; business plan; startup implementation plan

Strategic business plan


“Albert Einstein was on a train. He could not find his train ticket after searching…

financial plan, balance sheet, financial planning, financial business plan, business model

Develop your financial plan


As we have learnt in the last Smart Hub Article, one of the things to be considered for…

scalable business models, scale your business, scaling

Highly scalable business models


“Highly scalable business models” are the four magic words to quickly hook most venture…

Building your ‘Minimum Viable Product’


The main purpose of your ‘Minimum Viable Product’ is to quickly see the essence of your…