Business Model Brain Snack: Crowdsourcing
Who hasn’t heard about the ‘power of the crowd’? But what does that mean? Today’s…
Business Model Brain Snack: Open Innovation
In light of increasing complexity, decreasing product life cycles, and fast market…
Business Model Brain Snack: Dial down features
What is the best-kept secret to market disruption? Is innovation enough? Dial down…
Business Model Brain Snack: Pay with data
What do you know about the $21B location data economy? Did you know that location data…
Business Model Brain Snacks: Pay-per-use
Welcome to the first edition of the Business Model Brain Snacks! In this series, we…
Increasing the value of your disruptive innovation
If you have a disruptive innovation and a sound value proposition, why would your sales…
The value proposition is all about creating customer value. But how do you do this? A…
To estimate the size of your beachhead market you must consider the various subsets of a…
Once you have identified your beachhead market, you dive into it for a detailed analysis…
Beachhead strategies have proven their success since the Allies’ D-Day invasion of…