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Business Model Brain Snack: Crowdsourcing


Who hasn’t heard about the ‘power of the crowd’? But what does that mean? Today’s…

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Business Model Brain Snack: Open Innovation


In light of increasing complexity, decreasing product life cycles, and fast market…

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Business Model Brain Snack: Dial down features


What is the best-kept secret to market disruption? Is innovation enough? Dial down…

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Business Model Brain Snack: Pay with data


What do you know about the $21B location data economy? Did you know that location data…

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Business Model Brain Snacks: Pay-per-use


Welcome to the first edition of the Business Model Brain Snacks! In this series, we…

Disruptive Innovation Value Proposition

Increasing the value of your disruptive innovation


If you have a disruptive innovation and a sound value proposition, why would your sales…

value proposition, customer value, customer

Creating customer value


The value proposition is all about creating customer value. But how do you do this? A…

customers, tam sam som, beachhead market, main customers

Sizing your beachhead market


To estimate the size of your beachhead market you must consider the various subsets of a…

end user, primary market research, end user profile

Who is your End User?


Once you have identified your beachhead market, you dive into it for a detailed analysis…

focus, beachhead market, beachhead, strategy, positive cash flow

Your beachhead market


Beachhead strategies have proven their success since the Allies’ D-Day invasion of…